High End Fashion Boutique

The History of Our High End Fashion Boutique

The Phoenix was born on August 1,1977, but the idea began long before that with K. McCarthy, a young college girl with an adventurous spirit. While traveling in South America after graduation from UVA, she began collecting artisan products such as Panama hats, alpaca sweaters, and handicrafts from the local markets. 


McCarthy’s love of fashion was instilled in her by a grandmother who was an accomplished dressmaker and a very creative mother. She learned to sew at an early age and had developed a love of textiles and design. It was with this background that she trained her eye to spot valuable and interesting offerings from the local markets held in the villages of Ecuador and Peru. 


When McCarthy returned to Charlottesville, what began as a lark evolved into a thriving high end fashion boutique that grew more popular year after year. For many years she continued traveling the world and brought back treasures and sold them in the store. When importing became too time-consuming, McCarthy began to go to New York City to buy at the trade shows there. She was only 25 when she started this adventure. 


After 43 years, she can say that it has been a wild ride. Her most important goal at this point: to make the world a more beautiful place, one customer at a time. If you’ve been searching for “high end fashion dresses near me”, consider The Phoenix, McCarthy’s high end fashion boutique. You’ll get to draw on a spirit of adventure and the experience of a lifetime in fashion.

 -see also unique artful dresses

Phoenix Boutique    |    3101 W. Cary Street, Richmond, VA 23221    |    P (804) 354-0711  |  Email Us

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